100% (12/12) meet a decline or churn-risk threshold.
CustomerPulse AI / marketing
Marketing Intelligence
Detect segment decline and turn common evidence into interventions.
AVO: Demo fallbackPublisher: Demo Publisher
Workflow guide
Stage 1 of 10Marketing intervention
- currentSegment decline detected
- pendingCampaign brief created
- pendingAudience selected
- pendingSources selected
- pendingContent generated
- pendingCampaign reviewed
- pendingCampaign approved
- pendingCampaign scheduled
- pendingCampaign published
- pendingResults recorded
Expected outcomeCalculated operational evidence becomes a consent-filtered, governed campaign.
Missing requirementsNone — ready for the next action.
Live operational calculation
4 detectedMarketing Intelligence
Segments are grouped from the active workspace and recalculated after imports, AVO analyses, customer responses, and outcomes. No insight is displayed when the configured thresholds are not met.
Current trigger criteria: at least four customers in the same Region + Industry segment, then any one of: affected customers ≥ 20%, revenue decline ≥ 15%, mean purchase-frequency decline ≥ 20%, or engagement decline ≥ 25%. A customer is affected when they are High/Critical risk or cross a configured frequency, spending, or engagement threshold.
Calculated opportunity · MKT-003
Medium confidenceNorth Food & Beverage decline
North · Food & beverage · 12 affected customers.
Eligible 90-day revenue run-rate changed from RM 481,027 to RM 435,701.
Revenue decline 9%; frequency decline 7%; engagement decline 36%.
12 of 12 customers meet a decline or risk threshold · Eligible 90-day revenue base changed from 481027 to 435701 · Mean purchase-frequency change is -7% · Calculated engagement decline is 36%
Create an editable, approved value-education campaign for the consented audience.
10 included; 2 excluded from 12. The final audience recalculates for campaign channels.
Medium · segment-decline-v1
Previous comparable 90-day run-rate vs Current 90-day run-rate · calculated 9/1/2026, 5:48:40 PM
Segment signals show association, not campaign causation. Small samples and incomplete imported history reduce confidence. Correlation is not causation.
Calculated opportunity · MKT-DEMO-468275
Low confidenceEast Professional Services decline
100% (4/4) meet a decline or churn-risk threshold.
East · Professional services · 4 affected customers.
Eligible 90-day revenue run-rate changed from RM 314,696 to RM 326,801.
Revenue decline 0%; frequency decline 22%; engagement decline 26%.
4 of 4 customers meet a decline or risk threshold · Eligible 90-day revenue base changed from 314696 to 326801 · Mean purchase-frequency change is -22% · Calculated engagement decline is 26%
Create an editable, approved value-education campaign for the consented audience.
4 included; 0 excluded from 4. The final audience recalculates for campaign channels.
Low · segment-decline-v1
Previous comparable 90-day run-rate vs Current 90-day run-rate · calculated 9/1/2026, 5:48:40 PM
Segment signals show association, not campaign causation. Small samples and incomplete imported history reduce confidence. Causality is not established.
Calculated opportunity · MKT-DEMO-155218
Low confidenceNorth Retail decline
75% (3/4) meet a decline or churn-risk threshold.
North · Retail · 3 affected customers.
Eligible 90-day revenue run-rate changed from RM 353,759 to RM 343,200.
Revenue decline 3%; frequency decline 0%; engagement decline 36%.
3 of 4 customers meet a decline or risk threshold · Eligible 90-day revenue base changed from 353759 to 343200 · Mean purchase-frequency change is 0% · Calculated engagement decline is 36%
Create an editable, approved value-education campaign for the consented audience.
4 included; 0 excluded from 4. The final audience recalculates for campaign channels.
Low · segment-decline-v1
Previous comparable 90-day run-rate vs Current 90-day run-rate · calculated 9/1/2026, 5:48:40 PM
Segment signals show association, not campaign causation. Small samples and incomplete imported history reduce confidence. Causality is not established.
Calculated opportunity · MKT-DEMO-258535
Low confidenceCentral Education decline
75% (3/4) meet a decline or churn-risk threshold.
Central · Education · 3 affected customers.
Eligible 90-day revenue run-rate changed from RM 365,659 to RM 359,599.
Revenue decline 2%; frequency decline 0%; engagement decline 29%.
3 of 4 customers meet a decline or risk threshold · Eligible 90-day revenue base changed from 365659 to 359599 · Mean purchase-frequency change is 0% · Calculated engagement decline is 29%
Create an editable, approved value-education campaign for the consented audience.
3 included; 1 excluded from 4. The final audience recalculates for campaign channels.
Low · segment-decline-v1
Previous comparable 90-day run-rate vs Current 90-day run-rate · calculated 9/1/2026, 5:48:40 PM
Segment signals show association, not campaign causation. Small samples and incomplete imported history reduce confidence. Causality is not established.